Innovative Eyewear launches Smart Eyewear under agreement with Authentic Brands

Innovative Eyewear announces through an agreement with Authentic Brands Group, the launch of the Nautica Smart Eyewear collection. “Smart eyewear was once firmly in the remit of early adopters and tech enthusiasts alone. We are changing that forever by producing smart eyewear that is not only a functional Bluetooth accessory, but a fun and trendy fashion statement,” said Harrison Gross, CEO of Innovative Eyewear. “Combining our technology with the popular and storied Nautica brand is sure to delight consumers worldwide, and further advance our mission to make the future of eyewear smart. We look forward to launching the line via our optical store partners in January, as well as on Nautica.com soon after.” Nautica smart eyewear will be made in eight initial sunglass styles, with two of the styles also available with a blue light-blocking lens for indoor use. The line also features hi-fi Bluetooth 5.2 audio, 12 hours of music per charge, 99% post-consumer recycled packaging, patent-pending auto-adjusting hinges, and several branded accessories including a power brick, cleaning cloth and a slipcase with the iconic Nautica sail logo.