Informatica launches new generative AI, Snowflake native app offerings

Informatica (INFA) announced at Snowflake’s annual user conference, Snowflake Data Cloud Summit 2024, Native SQL ELT support for Snowflake Cortex AI Functions, the launch of Enterprise Data Integrator and Cloud Data Access Management for Snowflake (SNOW). These new offerings on the Snowflake AI Data Cloud will enable organizations to develop Generative AI applications, establish streamlined data integration and provide a centralized, policy-based access management, simplifying data governance and ensuring control over data usage. “We are excited to continue strengthening our ongoing collaborative relationship with Snowflake,” said Pratik Parekh, SVP Product Development for Informatica. “At Snowflake Summit last year, we unveiled Informatica Superpipe for Snowflake, revolutionizing the industry with 3.5x faster data integration and replication. This year, we’re continuing the momentum by unveiling our latest innovations, aimed at making it easier than ever for customers to access fast, secure and reliable data in Snowflake and leveraging the new Cortex AI features.”