Infinite Reality completes acquisition of Ethereal Engine

Infinite Reality and Ethereal Engine have completed a share-for-share acquisition valuing Infinite Reality at $2.5 billion and Ethereal Engine at $75 million. This latest transaction provides yet another multi-billion-dollar valuation benchmark for Infinite Reality following the December 2023 partnership and equity swap with Greenidge Generation Holdings (GREE) and the proposed December 2022 go-public deal with Newbury Street Acquisition Corporation (NBST). Founded in 2020 by industry veterans Liam Broza, Kyle Baran, Gheric Speiginer, Josh Field, David Gordon and Griffin Rowell, Ethereal Engine is the most advanced 3D web engine with an open core, making it a new type of competitor to proprietary game engines capable of personal world-building, allowing users to “build experiences once and run them everywhere.” Ethereal has optimized its designing services for unparalleled, device-agnostic, immersive and enterprise-scale commercial experiences through a web browser rather than a downloaded client. Built on popular Javascript structures, Ethereal uses end-to-end frameworks for the web to build scalable multiplayer infrastructures for both games and social experiences, complete with voice, video, expressive avatars and a dedicated visual editor. These are then able to be implemented and navigated across desktop and mobile devices including wearable technology such as Apple’s Vision Pro and Meta’s Quest 2. Ethereal’s existing client roster includes T-Mobile, Johnson & Johnson, Ripple, LAX, Refactor Games and Arc Media. With its extensive experience designing and creating digital worlds and virtual spaces with unparalleled user interfaces, Ethereal is able to seamlessly integrate into Infinite Reality’s existing product offerings, enabling brands to further engage through content creation, paid media, marketing, customer relationship building and monetization, and more. As part of the deal, the two companies engaged in a share-for-share exchange and Infinite Reality will integrate all of Ethereal Engine’s business units, technology products and personnel.