Imax set a new box office record for Chinese New Year with $34M over the six-day holiday period concluding Friday, January 27. Total grosses for the holiday exceeded the company’s previous record set in 2021 by 3% and topped its 2022 results by 54%. The Imax China network fully reopened less than two months ago following COVID-related closures, with more than a third of Imax locations in China closed as recently as the first week of December. Through January 26, overall Chinese box office year to date is $1.2B, more than double North American box office which stands at $513 million over the same period. China Film Group’s "The Wandering Earth 2" led the way with $26.3M in box office across the Imax network, now the third highest grossing Imax release of all time for the Chinese New Year 6-day period. The Chinese New Year results lifted Imax to its best January ever for local language box office with an estimated $45.7M through the weekend.
Published first on TheFly
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