Imax partners with Saudi Arabia’s muvi Cinemas for four new laser locations

Imax and muvi Cinemas, the largest exhibitor in Saudi Arabia, announced their first-ever collaboration with an agreement for four new Imax with Laser systems across some of the biggest commercial centers in the country. muvi Cinemas will bring two Imax systems to Saudi Arabia’s capital and most populous city, Riyadh; one system to Jeddah’s Mall of Arabia; and the first Imax system to Dhahran. Three of the new locations are scheduled to open by the end of 2024, with an additional location to follow in 2025. IMAX currently has 10 open locations in Saudi Arabia, with another 22 slated to open inclusive of its partnership with muvi. IMAX estimates it can open at least 50 locations in the country.