Imax crosses $100M in global box office with ‘Avatar: The Way of Water’

Imax Corporation (IMAX) announced that Disney (DIS) and Lightstorm’s "Avatar: The Way of Water" has now earned $105.5M in Imax global box office in less than two weeks, making it "the fastest film to hit the $100 million mark in Imax since April 2019" and "only the ninth film in Imax history to exceed $100 million in global box office." To date, Imax has accounted for 11.4% of the film’s global gross on "only a fraction of its total screens," the company stated in a press release. "Avatar: The Way of Water" will screen across Imax locations in most global markets through January. The film debuted with the widest Imax global release of all time across 1,543 screens and is available exclusively in Imax 3D in Imax locations worldwide, the company added. "’Avatar: The Way of Water’ is showing the strong endurance at the global box office we expected, particularly with its phenomenal performance internationally where several key markets grew their grosses over opening weekend. In just over a week of release, ‘Avatar: The Way of Water’ has sailed to more than $100 million in IMAX box office with no signs of slowing down, as our screens remain the destination of choice to experience this one-of-a-kind film," said Rich Gelfond, CEO of Imax.