IMAX hit a high note at the global box office this weekend with a $13M debut for “TAYLOR SWIFT: THE ERAS TOUR”, making it the biggest IMAX opening ever for a film by a musical artist – concert or documentary. The highly anticipated release from the global pop icon earned an impressive $11M in North America on IMAX screens – good for 11% of the overall Domestic gross – in addition to $2M oversees.
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