IHOP (DIN) announced the new IHOP Mini Pancake Cereal – Blueberry & Syrup, a surprise innovation coming to shelves starting this month. The brand listened to guests and fans to create this collaboration with General Mills (GIS), partnering together to bring something joyful and delicious from IHOP right to your breakfast table. This cereal will allow guests to enjoy crunchy, blueberry pancake flavor in every delicious spoonful. Each cereal box is filled with lots of itty, bitty pancake-shaped pieces with natural and artificial blueberry and syrup flavor that is sure to bring a smile to your face. Share special moments with family and friends by sitting down for a tasty bowl of mini pancake cereal, pack it in bags as easy-to-carry lunch snacks, or make these tiny pancake shaped pieces your new favorite ice cream toppings. As a brand, IHOP aims to meet guests wherever and whenever they want to eat delicious food. Never taking itself too seriously, the launch of IHOP Mini Pancake Cereal – Blueberry & Syrup puts the brand’s famous pancakes in crunchy cereal-form for guests to enjoy the taste of IHOP at home in a fresh, new way.
Published first on TheFly
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