Ideanomics’ Energica enters Japanese, Australian markets

Ideanomics announces that its subsidiary Energica has started selling its high-performance electric motorcycles in Japan and Australia. The first batch of motorbikes will arrive in both countries in Q1 2023. Energica electric motorcycles will be sold in Japan, Australia and New Zealand. The first orders arrive in the first quarter of 2023. "Japan is a key market for us. Energica’s presence in Japan was sealed in August at the eight-hour Suzuka Circuit where our bikes were acclaimed for their performance during the numerous test laps at this prestigious and world-renowned endurance race," says Livia Cevolini, Energica Motor Company CEO. "Our partnership with Estar & Co., Ltd. in January 2020 has also improved our efforts in developing our Asia-Pacific network." In Australia, Australian Electric Motor Co. has partnered with Energica to offer a premium selection of electric motorcycles in Australia and New Zealand. Last year, motorcycle sales in these two countries hit a 15-year high with more than 100,000 new units sold, which makes these markets lucrative for further EV expansion. Energica has a proven track record of supplying motorcycles to customers across the ASEAN region. Recently, the company partnered with UTOMOCORP to deliver 88 EsseEsse9+ bikes to the Indonesian National Police. Additionally, Ideanomics subsidiary Treeletrik is providing after-sales support to Energica for the ASEAN region and has begun collaborating with Energica on joint sales and marketing strategies. In Europe and Asia Pacific, Energica has added 12 new sales points since the beginning of the fourth quarter totaling 130 Energica dealers and importers worldwide. Year to date, Energica has sold 78% more motorcycles compared to the same time last year. Additionally, Energica already has a substantial backlog of orders for its newest product offering – the Green Tourer Experia.