Digital marketing software company Ibotta has tapped advisers to help it prepare for an initial public offering that could value it at $2B or more, Bloomberg’s Amy Or, Ryan Gould, and Katie Roof report, citing people familiar with the matter. The Denver-based company, which helps brands to deliver mobile promotions through rewards and rebates, is working with Goldman Sachs (GS) and Citigroup (C), said the people. The listing is expected to take place next year, though the exact timing hasn’t been decided, the people added.
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