IBM, Riyadh Air expand collaboration

IBM announced the next steps in their collaboration with Riyadh Air, the digital-native airline currently scheduled to commence operations in early 2025, to revolutionize the airline’s travel experiences. The airline plans to introduce next-generation, channel-fluid guest and traveler interactions, tapping into IBM Consulting’s open ecosystem of business partners and deep industry expertise spanning strategy, experience design, technology and operations. Committed to delivering unique, intelligent and hyper-personalized guest journeys, Riyadh Air will harness IBM Consulting’s expertise across generative AI, experience orchestration, marketing and customer engagement platforms, mobile, web and in-flight applications. All of these capabilities will be accelerated through the proven, collaborative engagement model of IBM Garage, to help craft guest experiences that are culturally enriching across the travel journey, on ground or in the air.