Hyundai considers U.S. price hikes to blunt tariffs, Bloomberg reports

Hyundai Motor (HYMTF) is preparing to increase the price of all of its U.S. vehicles as the automaker looks to cushion the blow from tariffs imposed by President Donald Trump, according to people familiar with the matter, Bloomberg’s Gabrielle Coppola reports. The South Korean manufacturer is considering a 1% increase to the suggested retail price of every model in its lineup starting as soon as next week, said the people. The move would apply to newly built vehicles, leaving cars already sitting on dealership lots unaffected, the author notes. In addition, the company is likely to raise shipping charges and the fees for options such as floor mats and roof rails that are installed before cars arrive at retailers to avoid further raising the base price of its vehicles, the people said. Other publicly traded companies in the space include Ford (F), General Motors (GM), Honda (HMC), Mercedes-Benz (MBGYY), Nissan (NSANY), Stellantis (STLA), Tesla (TSLA), Toyota (TM) and Volkswagen (VWAGY).