HP, Wex settle trademark dispute over ‘Wex’ name, Reuters reports

HP (HPQ) and Wex (WEX) informed the U.S. District Court for the District of Maine that they have settled a trademark dispute over HP’s alleged misuse of the “Wex” name to brand its software, Reuters’ Blake Brittain reports. HP announced its “HP Wex” information-technology “Workforce Experience Platform” in March and Wex filed the lawsuit in April, arguing that HP’s software would cause consumer confusion. U.S. District Judge John Woodcock granted Wex’s request to block HP from using the “Wex” name for the duration of the case in July, finding that “the products are similar, the parties use the same marketing terms to promote the products, the plaintiff’s marks are strong, and the plaintiff has put forth convincing evidence of actual confusion.”