HP Inc. doubles down on partner growth with program enhancements

HP announced several new partner benefits and program enhancements aimed at driving greater agility, simplification, growth and collaboration. As of November 1, 2023, all HP products, solutions and distribution across its vast portfolio will be integrated into the HP Amplify Program, delivering one global platform as the foundation for partner engagement. "The HP Amplify program represents the industry’s first to reward partners across performance, capabilities and collaboration and we’re looking forward to integrating our evolving and expanding portfolio into the Amplify Partner Program as of our new fiscal year," said Kobi Elbaz, General Manager, HP Global Channel Organization. "Amplify will continue to serve as the foundation for partner engagement and we will continue to enhance the program based on the evolution of our portfolio, changing market dynamics and most importantly, partner feedback." HP also unveiled two new elements in the HP Amplify program, including the More for More benefit and compensation program, and Fast Lane joint demand generation process. Both the More for More and Fast Lane elements will be deployed in the Amplify partner program in HP’s new fiscal year, November 1, 2023.