Holland America Line reports ‘record’ Black Friday bookings in the U.S.

Holland America Line’s Black Friday booking volumes hit a record high for the shopping holiday in the United States, with volume for the day close to 20% higher than in 2019 and more than 10% higher for the period from Black Friday through Cyber Monday. The trend was especially noticeable in Alaska bookings, where Holland America Line offers an exclusive Alaska Up Close experience. Black Friday U.S. bookings for Alaska were up more than 60% compared to 2019 and up more than 25% for the Black Friday through Cyber Monday timeframe.