After Deckers Outdoor’s (DECK) fiscal Q4 results showed that HOKA brand sales missed consensus expectations and growth slowed “again,” Jefferies believes market share shifts will begin to favor Nike (NKE) with the latter stepping up innovation and reintroducing wholesale channels such as Amazon (AMZN). Given that Nike is trading near a 15-year low on an EV-to-sales basis, the firm would continue to buy shares and maintains its Buy rating and $115 price target on Nike.
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