Hertz appoints Wayne Davis as Chief Marketing Officer

Hertz appointed Wayne Davis as Executive VP, Chief Marketing Officer, effective January 3, 2023. Laura Smith, who has led marketing for the last two years, will continue in her role as Executive VP, Global Sales and Customer Experience. For the last four years, Davis has led the Cafe brand for GE Appliances, a Haier Company. Prior to leading the Cafe brand, Davis was Senior Brand Director for Haier & Hotpoint at GE Appliances. Davis was also the commercial leader for GE Appliances’ FirstBuild innovation hub.