Hepsiburada Card, in partnership with Visa, can now be used worldwide

D-MARKET Electronic Services & Trading (HEPS) announces a five-year agreement with Visa (V) to ensure that the digital prepaid cards of its users are accepted all over the world for online and physical purchases. Users will now be able to create their digital cards with a Visa logo by logging in to their Hepsipay accounts through Hepsiburada. They will be able to top up cash to their Hepsipay cards via transfers from credit or debit cards, as well as transferring cash from their bank accounts. Speaking on the partnership with Visa, Erkin Aydn, CEO of Hepsiburada Financial Services said: “Hepsipay was launched as the platform wallet of Hepsiburada. We are the first and only platform wallet licensed by the Central Bank of the Republic of Turkiye. Hepsipay cards now offer our customers an open loop payment solution. We describe this as expanding Hepsipay to the street. This agreement with Visa serves our goal of expanding our payment solutions outside the Hepsiburada platform and will benefit our customers, allowing them to use their cards at any payment point under the assurance of Visa and Hepsipay. We are excited to be able to benefit from Visa’s global experience.”