Hawaiian Holdings, Plusgrade announce multi-year partnership

Plusgrade announced a multi-year partnership with Hawaiian Airlines, Hawaii’s biggest and longest-serving airline. Plusgrade’s loyalty business unit, Points, will now power the Buy and Gift loyalty solutions for HawaiianMiles, giving members the ability to easily buy and gift miles. This enhancement provides HawaiianMiles members the convenience of purchasing miles online, expediting their ability to redeem miles for their next Hawaiian Airlines flight. Through this expanded collaboration, Hawaiian Airlines leverages Plusgrade’s technology and analytics to bolster member loyalty and ancillary revenue. Plusgrade will power the “Buy Miles” feature, allowing members to make lump-sum purchases of miles, and “Gift Miles,” enabling members to buy HawaiianMiles for their family and friends.