Harvard Business School publishes Kaspi.kz case study

Kaspi.kz announces that the company is the subject of a Harvard Business School case study ‘Kaspi.kz: Building Trust through Innovation’. This is the second Kaspi.kz case study, following on from HBS’s 2019 case study ‘Kaspi.kz IPO’. HBS’s latest Kaspi.kz case study examines how the company’s unique corporate culture, including its obsession with the quality of its services has helped Kaspi.kz to build the trust of its customers and stakeholders. This has proven fundamental to the company’s ability to continually develop innovative, highly popular digital products which achieve world-class adoption and customer engagement. The central question of the case study is whether this approach combined with Kaspi.kz’s homegrown brand and technology expertise will be an important asset for the company as it seeks to expand beyond Kazakhstan. Mikhail Lomtadze, CEO and co-founder of Kaspi.kz, commented: “This is Harvard’s second case about Kaspi.kz. The first case, written in 2019, has now been taught for 4 years. The new case is dedicated to our unique corporate culture and obsession with high quality services, which are key to gaining the trust of our customers. It is especially pleasing to know that even more students and professors around the world will learn about and explore Kazakhstan and the rapid pace of digital innovation in our country.”