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Harley-Davidson retail declines may be worse than expected in Q1, says UBS

UBS analyst Robin Farley believes Harley-Davidson retail sales at U.S. dealers could be down close to – 20% for Q1, which suggests a worsening retail environment. The disappointing sales are with the benefit of Harley offering some borrowers interest rates of 3.99% and 2.99% and despite the fact that UBS believes March had an easier comp vs. last year, UBS said. The firm, which made no change to its Neutral rating and $49 price target, says this retail level could suggest Q1 is down mid teens from 1Q19 U.S. retail.

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