BofA raised the firm’s price target on Harley-Davidson to $55 from $50 and keeps a Buy rating on the shares after hosted a fireside chat with CFO Jonathan Root and Director of Investor Relations Shawn Collins at the firm’s consumer conference. Following the meeting, the firm believes that Harley is well positioned for 2024 given a significant refresh of its popular Road Glide and Street Glide model families, to which consumer reaction has been very favorable. Harley should also benefit from manufacturing efficiencies as its supply chain has become more predictable, the analyst added.
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