Citi analyst James Hardiman raised the firm’s price target on Harley-Davidson to $37 from $36 and keeps a Neutral rating on the shares. The analyst says early feedback from the MY24 launch has been universally positive across dealers and consumers, whereas early sales have been a bit more mixed, with the Q1 results once again resting on the month of March. While Harley-Davidson’s valuation would suggest limited downside from here, “we are not yet ready to step in until we see evidence of a sustainable lift in demand,” the analyst tells investors in a research note.
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