Hanesbrands, Texas A&M University sign exclusive apparel partnership

HanesBrands and Texas A&M University signed an exclusive, long-term primary apparel partnership that gives HBI exclusive rights to design, manufacture and distribute Aggie fanwear in the mass retail and campus/local channels. As part of the agreement, Texas A&M and HBI are reimagining on-campus fanwear hubs and creating elevated brand experience shops that will expand access to innovative, on-trend fanwear.