Hanesbrands and University of Cincinnati extend exclusive primary apparel pact

HanesBrands announced a multi-year extension of their current primary apparel partnership that gives HanesBrands exclusive rights across all retail channels to design, manufacture and distribute University of Cincinnati fanwear. HanesBrands and the University of Cincinnati today announced a multi-year extension of their current primary apparel partnership that gives HanesBrands exclusive rights across all retail channels to design, manufacture and distribute University of Cincinnati fanwear…In addition to UC, more than a dozen leading universities have primary apparel partnerships with HanesBrands, including the University of Texas, The Ohio State University and the University of Georgia. More than 30 top-tier schools have exclusive, mass-retail channel agreements with the apparel company, including UCLA, the University of Michigan, Clemson University and Penn State.