Guild Holdings names Adam O’Daniel SVP and CMO

Guild Mortgage appointed Adam O’Daniel as Senior Vice President and Chief Marketing Officer. In this newly created role, O’Daniel will spearhead the company’s marketing and communications initiatives. O’Daniel served in leadership roles for Open Mortgage and Movement Mortgage. Before joining the mortgage industry on the corporate side, O’Daniel contributed to the industry as a journalist, working as a financial editor and business reporter for more than a decade. O’Daniel joins Guild from Open Mortgage where he was the senior vice president of marketing and was responsible for branding, marketing, and communications for the residential mortgage lender. Previously, he served in marketing and communications leadership at Movement Mortgage.