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Grid Dynamics says Mistplay deploys Analytics Platform Starter Kit
The Fly

Grid Dynamics says Mistplay deploys Analytics Platform Starter Kit

Grid Dynamics Holdings announced that its client, Mistplay has expanded its business capabilities through the deployment of an Analytics Platform. Mistplay is on a mission to be the best way to play mobile games for everyone, everywhere and providing a personalized experience for each user is a top priority for the AI and Analytics team. Mobile gamers come to Mistplay to discover new games to play, earn points, and redeem those points for rewards. The curated experience not only streamlines game discovery and selection for the user, it enables gaming publishers to reach the highly-engaged audiences they’re seeking. By leveraging its Analytics Platform Starter Kit and its ML Starter Kit, Grid Dynamics built for Mistplay a new analytics platform, which enables Mistplay to easily share data assets across its organization, gain valuable insights from the data, and create advanced ML models which deliver better game recommendations to its growing community of millions of gamers. This turnkey solution was deployed to production in less than 5 months, leading to significant acceleration of Mistplay AI and analytics initiatives.

Published first on TheFly

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