Green Thumb Industries announced the launch of its RYTHM Artist Series, a collection of strains that are chosen by artists spanning multiple genres of music. Inspired by the artists’ lifestyle and brand, each product aligns with their specific tastes, consumption preferences, and desired effects, and is complemented by its own unique strain name and packaging design. The RYTHM Artist Series will feature product launches by talented and passionate artists such as country music star Mitchell Tenpenny, pop-punk band State Champs, blues singer-songwriter Marcus King, and R&B and pop singer Tinashe.
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