Google plans to deploy generative AI in ads, allowing advertisers to supply creative material which will be "remixed" to create campaigns, The Financial Times’ Cristina Criddle and Hannah Murphy report, citing an internal presentation to advertisers seen by the publication. "Generative AI is unlocking a world of creativity," the company said in the presentation, titled "AI-powered ads 2023." One person familiar with Google’s presentation said they were worried the tool could spread misinformation, because text produced by AI chatbots can confidently state falsehoods. Reference Link
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