GoodRx, Kroger sign direct contracting agreement

GoodRx (GDRX) announced a new direct contracting agreement with The Kroger Co. (KR) to deliver improved prescription pricing at more than 2,200 Kroger family pharmacy locations nationwide. A key focus for GoodRx in recent years has been transforming how it delivers value to retail pharmacies. By leveraging its direct-contracting model, GoodRx and Kroger have reached a mutually beneficial agreement that enables them to deliver lower prices directly to patients. Starting June 1, 2024, patients can present a GoodRx coupon at Kroger Family of Pharmacies to receive almost 50% more savings on the expected patient price for most generics, compared to previously available prices on their prescription medications.