Noting that Apple will host a Special Event on September 12, Goldman Sachs said the company is “widely expected” to announce its new line up for the iPhone 15 and Apple Watch Series 9. The firm expects Apple to announce the upcoming launch of four new iPhone 15 models, including the iPhone 15 Pro Max, which will potentially be renamed Ultra. Press reports suggest that pricing will be unchanged for the base and Plus models, while pricing for the Pro and Pro Max models may increase by $100 to start at $1,099 and $1,199, respectively, notes the firm. Goldman has a Buy rating on Apple with a $222 price target.
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