GM’s Cruise unit on Thursday announced that it will make staff reductions impacting 24% of its workforce. “In October, Cruise paused operations to take time to examine our processes, systems and tools and improve how we operate. While we remain committed to commercialization, we will approach it within a thoughtful and achievable time frame-with safety as our north star. As a result of our updated operating plans, today Cruise shared the difficult news that we are making staff reductions impacting 24% of full-time Cruisers. This reflects our new future and a more deliberate go-to-market path, meaning less immediate need for field, commercial operations and corporate staffing. As we look forward, the road to successful commercialization is dependent on defining and meeting an exceptional performance and heightened safety bar. Cruise is committed to playing a key role in defining these standards with the input of our regulators, our communities and other AV industry leaders.”
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