Globant, LaLiga Tech collaborate with Microsoft to utilize AI in sports

Globant (GLOB) and LaLiga Tech have come together to collaborate with Microsoft (MSFT) on a series of initiatives with the goal of fostering the transformation of sports in various domains through the utilization of artificial intelligence. After years of collaboration between Microsoft, Globant, and LaLiga to create digital products and solutions, LaLiga Tech – after Globant’s partnership with LaLiga – is extending this initiative beyond football to other sports such as basketball, rugby and tennis. The new projects now underway are designed to improve the data available to coaches in order to help decision-making, enhance the experience of fans around the world by automatically generating new, personalized content, and to deliver new materials for broadcasters.