Global advertising spending is expected to exceed $1T in 2024, one year earlier than previously forecast, the Wall Street Journal’s Megan Graham reports, citing guidance by from WPP‘s (WPP) GroupM. The new forecast sees global ad revenue rising 9.5% over 2024, up from the previous view of 7.8%, as major ad sellers like Google (GOOGL), Meta Platforms (META), ByteDance and Amazon (AMZN) have seen significant gains.
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