Genius Sports announced the extension of its exclusive official data partnership with Football DataCo through 2029. Since 2019, Genius Sports has been DataCo’s exclusive supplier of official low latency data from in-stadia to the sports betting industry, capturing, and distributing live data for over 4,000 games per season to hundreds of licensed sportsbooks across the globe in under a second. As part of the agreement, from season 2025/26 Genius Sports will also exclusively provide sportsbooks worldwide with Official Player Market Data, powering a wide range of pre-game and in-play betting opportunities such as number of shots on target, assists, pass completions and more that are indispensable to offering high margin bet builder products.
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