Genius Sports (GENI) has struck a new partnership with Snap (SNAP) to power augmented reality, or AR, fan experiences via Snapchat Lenses. Genius Sports will help to power the next wave of Snapchat Lenses through NFL Official League Data, providing millions of fans with phone-based, shareable content. Genius Sports is also the exclusive distributor of the NFL Official League Data and Next Gen Stats feeds to global media and betting markets. The sponsored Lens provides a powerful way for Verizon, the Official 5G Network of the NFL, to connect with fans through the power of AR. Verizon will be the first sponsor to run a Lens that incorporates Genius Sports technology. As part of this partnership, Genius Sports and Verizon’s 5G network will help to power Verizon’s NFL Lens, including live data visualizations and an AR commerce platform. The Lens will debut at SoFi Stadium on September 17 when the LA Rams host the San Francisco 49ers and will include real-time game stats, merch try-on, and a 3D interactive map of the stadium, exclusively for Verizon 5G customers.
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