Genius Brands International announced the formation of a new division, Genius Music, focused on developing and monetizing its broad music publishing rights with emerging opportunities throughout the worldwide network of streaming platforms and existing broadcast outlets. Genius Brands has appointed veteran music executive and creative artist, Juan Carlos "JC" Quintero, as Head of Genius Music, to drive the new business venture. Under Quintero’s leadership, Genius Music will create multiple revenue streaming opportunities through production and distribution of music soundtracks for its extensive portfolio of IP across Genius Brands and its affiliates Canada’s WOW! Unlimited Media and Germany’s Your Family Entertainment. Genius Music is launching a model comprised of a production music library of over 8,000 original premium production tracks, specifically designed and produced for content creators on Genius Brands’ Frederator Network. In addition, new production music assets are being developed for "Shaq’s Garage," set to debut this year, including 1,800 minutes of original music.
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Published first on TheFly
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