General Motors selects Adobe Experience Cloud

Adobe (ADBE) announced General Motors (GM) has selected Adobe Experience Cloud to deliver one-to-one personalized interactions at scale for millions of its customers. As GM moves closer towards its goal of growing capacity to one million electric vehicles annually by 2025, the ability to personalize each customer interaction will be critical to educating consumers on EV benefits, then guiding them through buying and post-purchase journeys. GM will use applications running on top of Experience Platform including Adobe Real-Time Customer Data Platform, Adobe Journey Optimizer and Customer Journey Analytics as integrated tools to unify customer insights and orchestrate experiences across online and offline touchpoints-in real time. "General Motors has years of experience with Adobe Creative Cloud applications, creating beautiful content that showcases new products, and leveraging tools such as Adobe Substance 3D to simultaneously reimagine the vehicle design process and enhance marketing efforts," said Stephen Frieder, chief revenue officer, enterprise at Adobe. "Now, our expanded relationship around Adobe Experience Cloud will beautifully combine art and science, supporting experience-led growth in its EV initiatives by leveraging deep insights to engage customers with the most relevant, impactful content."