General Mills provides update on Accelerate Strategy after five years

General Mills (GIS) CEO Jeff Harmening and CFO Kofi Bruce will share progress against the company’s Accelerate strategy at the Consumer Analyst Group of New York 2025 Conference. Both officers will state that over the past five years since the formal launch of its Accelerate strategy, General Mills has invested in its brands, reshaped nearly 30% of its portfolio, built a digital infrastructure, and advanced its people and planetary commitments, all while delivering financial results that met or exceeded its long-term goals. General Mills is focused on driving sustainable growth through its four strategic pillars: Boldly Building Brands: the company’s media investment increased nearly 40% from FY19 to FY24 and is expected to increase again in FY25; Relentlessly Innovating: the company has increased its contributions from innovation in recent years and has a pipeline of planned innovation, including several new launches in FY26; Unleashing Our Scale: over the past five years, General Mills has doubled its investment in Digital, Data, and Technology since 2019 to transform its enterprise foundations and capabilities; Standing for Good: the company has committed to advancing regenerative agricultural practices on one million acres of land by 2030, with 600,000 acres already engaged in its programs today. The company has delivered performance growing its margins and converting earnings into free cash flow in recent years, enabling it to return more than $11B to General Mills shareholders in the form of dividends and share repurchases since FY19.