Generac named a ‘top pick for 2023’ at Northland

Northland analyst Donovan Schafer selected Generac as a "top pick for 2023," citing his belief that the market is overlooking recent outage events that should drive home standby, or "HSB," generator demand while being "distracted by the near-term installation bottlenecks that obscure the underlying reality" that he expects to become clearer as 2023 unfolds. Hurricane Ian, the 1.5M in outages two days before Christmas, an outage-causing earthquake, and two terror attacks, are all recent events that highlight "grid vulnerability," said Schafer, who keeps an Outperform rating and $180 price target on Generac shares.