The company said, “Disruptions have become a constant challenge for marketers. AI is turbocharging transformation, turning tech from an enabler powering an efficient marketing machine into a disruptor. Successful CMOs embrace their role as transformation leaders, enabling their teams to achieve greater effectiveness and efficiency. Those who adopt a blended “human+” strategy, using emerging technology where it adds to the strengths of marketers, will be best positioned to deliver profitable growth and demonstrate marketing’s value. At the Gartner Marketing Symposium/Xpo, CMOs and their teams will learn the insights they’ll need to create and lead a successful marketing strategy in this shifting landscape.”
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