Gannett (GCI) announced a multi-year strategic partnership with Gambling.com Group Limited (GAMB), a provider of player acquisition services for the regulated global online gambling industry. Under the agreement, Gambling.com Group will provide relevant content for sports enthusiasts while leveraging Gannett’s reach across the U.S. media landscape through the USA TODAY Network across the country. "Partnering with Gambling.com Group enables Gannett to have a market-leading, sports-betting authority deliver in-depth reviews, breaking news, and expert insights. Our highly engaged audience of more than 47M sports fans crave analysis and betting insights to make smart decisions and find the best sportsbooks and online casino sites," said Michael Reed, Gannett Chairman and Chief Executive Officer. "We expect this partnership to be immediately accretive to our EBITDA and Free Cash Flow by monetizing our sports traffic. The deal is progressively more valuable as regulated online gambling is launched in more states."
Published first on TheFly
