Gan Limited announces launch of sports, iGaming in Mexico

GAN Limited announced its launch in the regulated Mexican market, making it Coolbet’s tenth country of operations. Starting January 16, Coolbet has partnered with a locally licensed partner allowing the use of its brand to offer eligible customers in Mexico the opportunity to place bets on its cutting edge platform and will also provide support to the operations. Mexican sports fans will be able to bet on the most popular events in Mexico and LATAM, including the 2023 Mexico Open, MLB Mexico, Copa Libertadores, Copa Sudamericana, Recopa Sudamericana, and Formula 1, among many others. Endre Nesset, President of B2C for GAN, commented: "We are thrilled to be live and operating in the regulated Mexican market and bringing the award-winning Coolbet brand to local players. We expect our share of the market to grow over time, but initially we expect both investment spend and revenue to be modest, as we gain familiarity with the market. Thus far, our planned launch in Mexico has been asset-light, with limited marketing spend focused on targeted social media and digital campaigns, and plans to sponsor Mexican athletes and streamers to drive awareness. We look forward to supporting our local partners as we grow our presence in this exciting market."