GameSquare’s Stream Hatchet publishes Q3 Live Streaming Trends Report

“Live streaming continues to expand beyond gaming as it becomes a powerful force for the future of live entertainment,” said Justin Kenna, CEO of GameSquare (GAME). “With TikTok Live surpassing Twitch in total hours watched and events like the Esports World Cup and Kai Cenat’s Mafiathon setting new benchmarks for engagement, we’re witnessing a massive reallocation of attention. These trends validate our belief that creators and interactive formats are driving the next generation of media.” Key Insights from Stream Hatchet’s Q3 2025 Report: Twitch dropped below 50% market share for the first time ever, partially due to viewbotting crackdowns; TikTok Live data is in, and the mobile platform brought in 9.2B hours watched in Q3 2025 compared to 4.6B for Twitch – a major shift in perception for where audiences find streaming; The Esports World Cup grew stronger, with the Saudi-backed global gaming event reaching 168M hours watched – up 73% from 2024; Subathon 2025 reached record levels with Kai Cenat as the big winner: His Mafiathon 3 marathon stream brought in 71% of all Subtember subs; Live-streaming is the place for sports: As just one example, FC Barcelona hit 3.2M viewers for their match against Como 1907.