GameSquare (GAME) Holdings announced the next evolution of its analytics platform. Stream Hatchet unleashed a closed-loop data ecosystem powered by AI. The company said, “Stream Hatchet’s newest innovation redefines how game publishers, global brands, and agencies connect with Gen Z and Millennial audiences across fast-growing, global live-streaming and social platforms like Twitch, YouTube, TikTok, and Instagram, among others. Stream Hatchet’s proprietary system currently integrates data across 16 major live-streaming and social platforms, delivering real-time, actionable insights that empower clients like Capcom, Riot Games, Scopely, and Bungie to turbocharge campaign ROI, identify breakout creators, and drive authentic engagement with elusive youth demographics.”
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