The Federal Trade Commission sued Zillow (Z) (ZG) and Redfin (RDFN) over what it says was “an unlawful agreement” that eliminates Redfin as a competitor in the market for placing advertising of rental housing on internet listing services – the websites that millions of Americans use to find their next rental home. Zillow Group, Inc., and Zillow, Inc., and Redfin Corporation operate two of the nation’s largest rental ILS networks by traffic and revenue, including sites such as Zillow Rentals, Rent.com, and ApartmentGuide.com. The complaint alleges that in February 2025, Zillow and Redfin entered into an illegal agreement to dismantle Redfin as a competitor in the ILS advertising market for multifamily rental properties.
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