Freshpet (FRPT) and Petco Health and Wellness Company (WOOF) announced an innovative partnership to produce and deliver fresh, customized subscription meal plans directly to pet parents’ doors. Available exclusively on petco.com, Freshpet Custom Meals are crafted for optimal nutrition by veterinary nutritionists for dogs. After completing a short questionnaire on their dog’s attributes, sensitivities and health goals on petco.com, pet parents will receive a personalized meal plan with specific feeding guidelines based on the pet’s breed, age, body type, activity level and more. Pet parents can select their preferred delivery window for the food to be sent via Petco’s delivery services. The subscription meal plan starts at $3 per day. The offering has launched regionally across 15 states, including California, Texas, Florida and New York, and will be available nationally via petco.com later this year.
Published first on TheFly
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