Fresh Vine announces naming rights deal for its venue with Colorado Ford dealers

Fresh Vine Wine (VINE) announced that its merger partner live entertainment and hospitality company formally Notes Live, a Venu Holding Corporation, struck a ten-year naming rights term with Colorado Ford Dealers to the new outdoor amphitheater in Colorado Springs, Colorado. On June 4 Ford (F) has acquired the naming rights to the ultra-lux outdoor music venue coming to Colorado Springs. The highly anticipated music haven owned by live entertainment and hospitality company formally Notes Live, is set for its Grand Opening Weekend August 9th through August 11th. Formerly known as The Sunset, Ford Amphitheater will be operated by Venu and leading concert promoter, AEG Presents. AEG, also known as Anschutz Entertainment Group, is the second largest entertainment company worldwide. The ten-year naming rights agreement underscores Ford’s long-term commitment to Venu and its association with the most luxurious venue ever built. The agreement, powered by local Colorado Ford dealerships, includes official venue naming rights, premium venue signage, and other supreme brand activations. Between the prime location on the I-25 freeway and concertgoers visiting the $90M, 8,000 capacity venue, Ford Amphitheater is set to showcase the powerhouse brand to over 100 million combined organic and non-organic impressions annually. Ford Amphitheater is the flagship venue of the rapidly growing hospitality and entertainment company, Venu.