FOX Advertising announces the launch of the OneFOX converged media platform, powered by AdRise built on a foundation of AI-driven technology and tools.This intelligence platform will harness audience & contextual signals along with behavioral, creative and campaign analytics to create more personalized ad experiences for consumers and increase ad efficacy for advertisers. The genesis of the platform began a little over a year ago with AdRise developing the proprietary building blocks that support unified planning tools, activation and measurement across FOX Entertainment, FOX Sports, FOX News Media and Tubi. The accelerated growth and evolution of machine learning and LLMs, has unlocked new entrants into the category and with FOX’s investment, AdRise has been at the forefront in building next gen capabilities to better connect fans and brands. These solutions are underpinned by a data strategy that moves from an over-reliance on identities to AI-driven matches and inferences focused on outcomes. This strategy will also evolve clean-rooms and retail media networks towards true secure data co-ops.
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