Ford to increase plant capacity in effort to lower F-150 Lightning MSRP

Ford is taking advantage of increased plant capacity, continued work on scaling production and cost, and improving battery raw material costs to help lower the MSRP of F-150 Lightning for all customers. The Rouge Electric Vehicle Center in Michigan is temporarily closed to complete final plant upgrades to triple the plant’s annual run rate to a targeted 150,000 F-150 Lightning trucks beginning this fall. The upgrades at the plant, combined with improving battery raw material costs and continued work on scaling production and cost, help make it possible to lower pricing across the F-150 Lightning line. Customers will now have greater availability of their built-to-order truck as early as October at an MSRP closer to initial Lightning pricing.